The competition in the Diesel Forced Air Heater industry is becoming more and more fierce. In order to seek better development, Diesel Forced Air Heater brand companies have embarked on the path of sinking channels. The third and fourth-tier markets are an undeveloped area for the Diesel Forced Air Heater industry. If Diesel Air Heater brand companies want to win, they must "closely" stick to consumer demand and seize the third and fourth-tier markets.
Diesel Forced Air Heater companies need to expand in line with a step-by-step strategy
The market capacity of the third and fourth tier market itself is very limited, and it is not suitable for the coexistence of multiple Diesel Forced Air Heater distributors. If you overestimate the market capacity and blindly add multiple dealers, perhaps at the beginning of increasing dealers, the market volume can indeed increase a little, but after rising to a higher value, perhaps the sales curve will become flat or even go to downward. It is conceivable that this goes against the original intention of the Diesel Forced Air Heater brand enterprises to add distributors, and the more terrible malicious competition may spread uncontrollably. Therefore, on the issue of expanding the third and fourth tier markets, Diesel Air Heater companies need to follow the strategy of step by step, follow the existing channel management model, and do not blindly expand.
Enterprises should formulate differentiated development strategies based on market characteristics
In the face of fierce competition in the first and second-tier cities and the increasing saturation of the Diesel Forced Air Heater product market, deepening into the broad third- and fourth-tier markets is indeed the only way for future development. However, compared with the fierce competition in the primary and secondary markets, the input to output ratio of the tertiary and fourth tier markets undoubtedly needs to be carefully considered. Indeed, the uneven development of China's various regional markets is very prominent, and the consumption habits, brand tendencies, and even local customs are very different, all of which intensify the risk of investment by Diesel Forced Air Heater companies. If you simply copy the successful experience in the primary and secondary markets, it will inevitably lead to a targetless strategy.
Therefore, Diesel Forced Air Heater companies must formulate differentiated products and marketing strategies based on the characteristics of each regional market. At the same time, they also need to invest more energy and resources, and they must dare to bear sufficient "tuition fees". Only in this way can they blooming the markets and making contributions.
Post time: Nov-04-2021